Creating a sound SEO strategy requires many things to consider. You cannot use those keywords excessively that your target audience uses. This blog will explain how you can create an effective SEO Strategy to align your content marketing strategy.

List of topics

There is no doubt that SEO is all about keywords, but this is not the first step to achieving organic reach/growth. First, you must create a list of topics your content will address. Starting the list from 10 words. Remember that these words should be associated with your products/services. Take help from tools like Google Keywords, Ahrefs, SEMRush etc. After searching those words, identify their volume and make variations. This way, you are linking up these words with famous short-tail keywords. Every individual word is called a pillar because they support long-tail keywords.

List of long-tail keywords

Using keyword tool(s), identify 5-10 long-tail keywords. It helps you to go deep into your original topic. You can use long-tail keywords for blog posts and web pages as well. Now all of your long-tail keywords make a cluster of pillars. Algorithms connect these clusters to the users by analyzing the information they are looking for. Finally, Google ranks up those pages that dig into the inner working of a general topic.

Build pages

Use pillar topics to create a blog post or website page to give an overview of your topic. Here, you need to use long-tail keywords for every individual cluster. Make sure that these pillar pages work like a table of contents where you give some information and brief users on other subjects, which you will explain in other blog posts. Ultimately, all topics you created for pillar pages combine with the business needs. Eventually, now it becomes easier for your users to find you in a search engine irrespective of what keywords they use on the search engine.

Setting up a blog

Blogging is a great way to rank your keywords and increase your website’s traffic. Every single blog has a separate web page, meaning there is an additional opportunity for ranking SERPs. After knowing the importance of a blog, you can understand how it impacts your website. If your business does not have one, then try writing one.

Blogging Schedule

You do not need to create every blog post around the topic cluster. There is also an opportunity to write indirect topics which are essential for your users to build some authority in the algorithms of Google.

You can create one blog post weekly by keeping in mind that your users are the primary reason that you create blogs, not for search engines. Hence, it is better to understand your target audience and create your blogs around their interests. To achieve this goal, you can create a content strategy that helps you remain consistent.

Link Building Plan

Previous above five steps are dedicated to on-page SEO, whereas link-building is the primary objective of off-page SEO. You can attract inbound links through link-building, which is also called backlinks. These inbound links are connected to your website from various resources on the internet. Therefore, your website must have more backlinks to be more authoritative in your content. Moreover, it has a significant impact on your website rankings.

Take out a separate time when you can strategically think of all the options to attract inbound links. Such as, you can collaborate with guest blogging to add inbound links to your website.

Compressed Media Files

It is a small step, but it is helpful for mobile optimization. Over the course of a period, your number of blogs will eventually increase. Therefore, you must upload more videos, images and related media to support the blog. The media helps to retain users’ attention and interest, so do not forget to add them. On the other hand, these files are large enough to reduce the website’s speed. That is why monitoring the media size before uploading is suggested.
Larger media files create a problematic situation where the internet browser renders your website. Smaller media files faster the process of loading media on your website.

To perform this task, you can use any compression tool to reduce media files’ size. TinyPNG can help you to do that, even in bulk amounts.

SEO Updates

You need to stay up to date on SEO news and current best practices, as this area is ever-evolving. You can stay on top by integrating current trends and best practices. Take help from online resources like SEOBook, Search Engine Roundtable, Search Engine Land, This Blog and so on.

Analyze SEO

SEO is a lengthy process that takes a lot of time and effort. Ultimately, you need to evaluate your performance by tracking your metrics. By monitoring metrics, you can understand the success of this process and quickly figure out areas of improvement. Use a regular web analytics tool, or create your dashboard through excel. You can also analyze your success through indexed pages, conversions, SERPs and ROI.