The Problem
- Outdated layout that made browsing a chore and too much clicking to find anything.
- Missing clear “Buy Now” or “Add to Cart” buttons to guide customers.
- Bare product pages with few photos or details. For handmade items, people need to see the quality.
- Confusing checkout with too many steps. Customers would abandon their carts out of frustration.
- The checkout was a nightmare. Unnecessary procedures, bewildering paperwork.
- This all meant that Amna was losing sales.
The Solution
- Clean, mobile-optimized design for all devices.
- Shop Now and Buy on Amazon buttons right at their positions of expectations. No more hunting around.
- Redesigned product pages with quality images, clear descriptions, and variant options.
- Streamlined checkout with guest option for faster purchases.
- Separated categories for easier navigation between books and stationery/jewelry.
- Added Amna’s story to create authentic connection with customers.
Results and Impact
The new site has really impacted. Browsing and completing their purchases become a lot easier to customers. The abandonment of carts decreased since the checkout has become easier. The site itself is professional, and it fits the quality of the handmade work of Amna, even with the superior photos justifying the prices. Because we have developed it using WooCommerce, Amna will be able to add products and update the same on her own without having to wait until a developer comes.
The result: amnadhanani.com is now functioning as a decent online store. It presents the creativity of Amna, as well as transforms the visitors into buyers, uniting her books and handmade items in a single natural surroundings.
I’m grateful for the service Osama Arshad PVT LTD provided me and the fact that sometimes he goes out of his way to help people starting from scratch. Thank you.
